ACHIEVEMENT IN PHOTO-ENGRAVING AND LETTER PRESS PRINTING
American Photo-Engravers Association, Chicago, 1927. Hardcover. First edition. 488pp. Quarto [32 cm] Full black cloth with decorative blind stamping to boards. Stamped red and gold eagle on the front board. Title gilt stamped on backstrip. Top edge gilt. Compiled and edited by Louis Flader. Chicago: American Photo-Engravers Association, . Thick folio, heavily embossed glazed black cloth, with red and yellow eagle, and faux leather binding details: cover has minor abrasions. There are over 600 illustrations, including 297 full page color & 3 double-page color spreads. Some of the pages are printed on uncoated stock that has sporadic light damp stains. A very good copy of a monumental trade compilation illustrating the state of the art of printing and photoengraving in 1927.
A detailed technical text, with expert contributions on history and technique, is lavishly illustrated with brilliant impressions of illustrations covering every aspect of current application, contributed by the chief printing houses and representing the best color and half-tone work at the time. Included are illustrations by J. M. Flagg, Parrish, Howard Pyle, N. C. Wyeth, Frank Schoonover, J. C. Leyendecker, Norman Rockwell, et al, as well as the finest of commercial and industrial art, covering interior design, packaging, art reproductions and facsimiles, furniture, costume and fashion, maps, textiles, automobiles, sporting goods, greeting cards, stationery, and candy wrappers The book is a fine index to the commercial arts of the time, but it is also an amazing record of material culture in America in 1927. This is an uncommon volume and, because of its weight, rare in this condition.